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Weeknotes
Monday 23 Mar - Sunday 29 Mar 2026

The treadmill got faster

In the time it’s taken me to get my act together, update this site, and start weeknoting again, everything has accelerated.

I often describe working in digital as running on a treadmill. You have to keep pace, because if you slow down or stand still, you fall off.

I’m, of course, referring to the rapid and widespread adoption of Artificial Intelligence (AI).

In over 20 years working at the digital coalface, I’ve seen a lot of change, new technologies, platforms, devices, methodologies, capabilities, and standards. But this feels different. I don’t think I’ve seen this speed and breadth of adoption before. Generative AI has moved from the realm of geeks and early adopters to the mainstream within months.

My mum now asks ChatGPT questions multiple times a day. It’s only her second smartphone. She never bothered with Siri, yet she’s already writing prompts.

Almost everyone I speak to describes the same head-spinning feeling. It’s why I’m finally back here, weeknoting again. I need an outlet, a space to think and digest what’s happening.

For that reason, I won’t be using AI to write these posts. I won’t be dictating them either. The act of thinking and writing is precisely what I need.

I believe in thinking aloud, working in the open, and sharing what I learn. So here’s to a new pair of running shoes, and the excitement, fear, and fatigue that come with heading in a new direction.


Noteworthy this week



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